Case Study · Pharmaceuticals
Pfizer: Finding new ways to engage physicians
Services applied: Creative and pre-press, Data-driven communications, Global procurement and production
The challenge
Pfizer wanted a fundamentally different way to reach physicians. Rather than leaving doctors to wade through reams of leaflets and brochures, the brand needed communications that stood out, cut through, and made the sample ordering process itself feel simple. The existing process was tedious and prone to drop-off, losing prospects along the way.
The brief called for a partner who could combine creative reinvention with the operational discipline to execute at scale, across multiple markets, on a launch timeline.
The solution
Reacon applied a seamless procurement-to-delivery approach with a single point of contact and an integrated supply chain across our global production network. This overcame geographical timing challenges and reduced freight cost while maintaining consistent quality across every product in scope.
- Localised suppliers were bound by a single, centrally controlled quality mechanism
- Creative and physician engagement collateral were coordinated centrally
- Production readiness was aligned to the Sydney launch timeline
The outcome
The tightly controlled procurement strategy delivered consistent product output across localised suppliers, all ready for the Sydney launch. The physician engagement approach lifted cut-through and simplified the sampling experience for participating doctors, keeping more prospects in the funnel.
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